01/28/25
This project was developed as part of a personal branding initiative. Through the process, I gained a deeper understanding of brand identity, positioning, and the strategic elements that contribute to cohesive brand building. It allowed me to think critically about how narrative, visuals, and tone work together to communicate a compelling point of view.
Drawing from these insights, I created a brand identity derived from my own name, combining elements of Katreen Lombardo. The result translates my individual identity into a structured, intentional brand framework.