5/10/25
For this project, I was tasked with developing a concept photoshoot team for Thin Wild Mercury’s fragrance, Chateau, 1970. In building the creative direction, I focused on preserving the vintage, nostalgic sensibility that defines the brand’s identity. My approach centered on capturing a sense of effortless glamour and faded Hollywood romance.
In addition to the photoshoot, I conceptualized a promotional launch event for the fragrance. The event would take place as an intimate outdoor evening gathering at the iconic Chateau Marmont. Guests would be invited to stay overnight at the hotel, transforming the event into a fully immersive brand experience. The following morning, attendees would receive complimentary room service and curated gift bags, extending the narrative of indulgence and understated luxury beyond the evening itself.