Mock Campaign + Fashion Film
Creative Director, Film Director, Writer, Graphic Designer, and Stylist
“It’s cold-blooded, it’s sun-bleached, and it’s as slow as sorrow.“
05/25/25
For this project, I set out to create a fashion film that didn’t announce itself as one. I wanted to create something with tension, character, and emotional weight. The visual language of a Western felt like the perfect backdrop: angry, quiet, and charged with unspoken stakes. To push this theme, I wanted it to be a very traditional western to further separate it from more colorful and alluring fashion media.
This is a story about Maria, a young woman stuck in the slow rot of Nowhere, USA. She tends the only bar in town, is married to the sheriff, and has long been fading into routine. Then one day, Luca walks in- a stranger with a sharp smile and a little too much charm...