02/04/2025
I chose Jil Sander for this campaign project because I’ve always been drawn to the cinematic quality of their advertisements. The brand often collaborates with photographers and directors who come from the world of film rather than fashion, allowing their distinct visual language to merge with Jil Sander’s refined image.
For this project, I collaborated with my friend Ian Baker, an incredibly talented photographer. Our goal was to capture the natural beauty of our location, with the model acting as an extension of the environment rather than the focal point. His simplicity allows him to become a conduit for the beauty around him.